Direct and personalised communication with customers and prospects is the most efficient marketing method. Direct marketing is therefore essential to (almost) every marketing and sales concept, especially in B2C business models. Yet there are legal requirements to be observed to avoid the marketing approach becoming a compliance boomerang.

Read more about legal requirements for defining target groups for direct marketing activities (so-called profiling), here. To learn more about legal requirements when addressing customers and prospects via phone, mail, email, WhatsApp message or other channels, see our video on direct marketing. 2 minutes that certainly pay off.