{"id":7841,"date":"2022-10-06T13:51:00","date_gmt":"2022-10-06T11:51:00","guid":{"rendered":"https:\/\/planit.stage-next.de\/?p=7841"},"modified":"2022-11-29T13:25:11","modified_gmt":"2022-11-29T12:25:11","slug":"1x1-des-rechtskonformen-direktmarketings","status":"publish","type":"post","link":"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/","title":{"rendered":"Basics for Legally Compliance Direct Marketing"},"content":{"rendered":"\n<p><strong><strong>Direct and personalised communication with customers and prospects is the most efficient marketing method. Direct marketing is therefore essential to (almost) every marketing and sales concept, especially in B2C business models. Yet there are legal requirements to be observed to avoid the marketing approach becoming a compliance boomerang.<\/strong><\/strong><\/p>\n\n\n\n<p>Read more about legal requirements for defining target groups for direct marketing activities (so-called profiling), <a href=\"https:\/\/planit.legal\/en\/are-you-a-profiler-too-current-fine-risks-of-target-group-analyses\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>. To learn more about legal requirements when addressing customers and prospects via phone, mail, email, WhatsApp message or other channels, see our video on direct marketing. 2 minutes that certainly pay off.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/planit.legal\/wp-content\/uploads\/2022\/11\/Screenshot-Direct-Marketing.png\" src=\"https:\/\/planit.legal\/wp-content\/uploads\/2022\/11\/PLANIT-LEGAL-Video-Direct-Marketing.mp4\"><\/video><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Direct and personalised communication with customers and prospects is the most efficient marketing method. Direct marketing is therefore essential to (almost) every marketing and sales concept, especially in B2C business models. Yet there are legal requirements to be observed to avoid the marketing approach becoming a compliance boomerang. Read more about legal requirements for defining [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[30,37,34],"tags":[],"class_list":["post-7841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-protection-sanctions","category-general-data-protection-regulation","category-privacy-specials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basics for Legally Compliance Direct Marketing - PLANIT\/\/LEGAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basics for Legally Compliance Direct Marketing - PLANIT\/\/LEGAL\" \/>\n<meta property=\"og:description\" content=\"Direct and personalised communication with customers and prospects is the most efficient marketing method. Direct marketing is therefore essential to (almost) every marketing and sales concept, especially in B2C business models. Yet there are legal requirements to be observed to avoid the marketing approach becoming a compliance boomerang. Read more about legal requirements for defining [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\" \/>\n<meta property=\"og:site_name\" content=\"PLANIT\/\/LEGAL\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-06T11:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T12:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/planit.legal\/wp-content\/uploads\/2022\/11\/1x1-des-rechtskonformen-Direktmarketings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr. Bernd Schmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Bernd Schmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\"},\"author\":{\"name\":\"Dr. Bernd Schmidt\",\"@id\":\"https:\/\/legal-test.planit.legal\/#\/schema\/person\/616f088d80b0ac267989a17c228fb541\"},\"headline\":\"Basics for Legally Compliance Direct Marketing\",\"datePublished\":\"2022-10-06T11:51:00+00:00\",\"dateModified\":\"2022-11-29T12:25:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\"},\"wordCount\":102,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/planit.legal\/wp-content\/uploads\/2022\/11\/1x1-des-rechtskonformen-Direktmarketings.jpg\",\"articleSection\":[\"Data Protection Sanctions\",\"General Data Protection Regulation\",\"Privacy Specials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\",\"url\":\"https:\/\/planit.legal\/en\/1x1-des-rechtskonformen-direktmarketings\/\",\"name\":\"Basics for Legally Compliance Direct Marketing - 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